What is PPM analysis?
Explanation of the four types: "loser," "money tree," "star," and "troublemaker"!
PPM analysis stands for Product Portfolio Management and is a tool for companies to consider how to allocate management resources among multiple businesses. It classifies businesses into four types: "Dogs," "Cash Cows," "Stars," and "Question Marks," based on both market share and market growth rate. PPM analysis not only helps determine business strategy but can also serve as a basis for deciding technology development policies. Here, I will explain the four types. *For more detailed content, please refer to the related links. Feel free to contact us for more information.*
- 企業：ファースト・イノベーテック
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